I help product teams and operators fix leaking funnels, ship the right things, and prove what's working. Multi-brand, multi-market, compliance-aware.
Tracking is broken. Funnels leak at steps nobody's measuring. Features ship without a business case. And "why is our traffic from that country spiking?" has no answer.
I've spent years inside complex, multi-brand digital platforms — owning product across brands and markets, wiring up the analytics, and shipping in regulated environments where compliance isn't optional. I bring that operator's view to your team, without the headcount.
A full teardown of your GA4 / GTM / Datadog setup: where signup, activation, and conversion funnels leak, which events lie, and how much bot and GEO traffic is distorting your numbers — with a fix list your devs can action.
Running several brands off one platform? I benchmark them feature-by-feature, surface where parity broke, and prioritise what's worth closing — product, UX, and technical.
Loyalty structures, tiering, incentive cost, and competitor benchmarking — built to drive retention and lifetime value without inflating your cost-to-revenue ratio.
Ongoing product ownership for teams that need senior judgment without a full-time hire: specs, roadmap, stakeholder alignment, and third-party integrations that don't derail.
Durus is a product and analytics advisory led by a product lead who's spent years building and scaling complex, multi-brand digital platforms in regulated, high-growth markets.
The work sits at the intersection of product, data, and delivery: shaping what gets built, instrumenting it so you can see whether it worked, and keeping the whole thing aligned across engineering, compliance, and commercial teams — senior firepower for teams that need it without adding to headcount.
First call is free — I'll tell you straight whether I can help.